VIVIO
SaaS · Influencer marketing marketplace
A technology platform combining influencer marketing SaaS with a two-sided marketplace for brands and creators. It centralizes campaigns, relationships, measurement and operations as an alternative to manual, opaque agency processes. As founder and CEO, I lead strategy, product, operations, marketing, sales and fundraising, working directly with the CTO on the product’s evolution.
Selected milestones
- From €0 to €100,000 ARR in 15 months as founder and CEO. ARR: annualized recurring revenue, based on VIVIO’s internal data.
- Brands VIVIO has worked with include SHEIN, realme, Vichy Catalan, Candlelight, New York Burger and Sibuya.
- Built from zero through bootstrapping and operating-profit reinvestment.
- Organic brand enquiries and influencer registrations after approximately 18 months.
- Featured by respected media including Vogue Spain, EL PAÍS / ICON and Periodista Digital.
- South Europe regional finalist in the Global Startup Awards and first prize at Innovation Friday.
Role: Founder & CEO
Period: 2024 — Present
VENICE
B2B SaaS · Online fitness and nutrition professionals
A 360-degree B2B SaaS product for coaches and online fitness and nutrition professionals. It brought business management, automation and tools supporting service continuity into one platform. I was a co-founder and Advisor / Board Member, providing strategic advice without day-to-day operational responsibilities. I contributed perspective on product, business model, automation, retention and the connection between business and technology.
Selected milestones
- Co-founder and Advisor / Board Member, without day-to-day operational responsibilities.
- Strategic advice on product, business model, automation and retention.
- Cross-functional perspective connecting business and technology.
Role: Co-founder & Advisor / Board Member
Period: 2024 — 2025
COURAGE
Fitness · Boutique gym network and franchise
A CrossFit boutique-gym brand and network that made the discipline accessible to beginners, sedentary people and older adults rather than focusing on competition. As COO, I led operations from day one alongside marketing, customer experience, teams, business development and expansion. I also helped open the flagship and led the creation and commercialization of the franchise model.
Selected milestones
- Scaled the flagship from zero to approximately €750K in annual revenue.
- Presales for new locations covered opening OPEX and enabled break-even launches.
- Built the brand’s franchise model from zero and subsequently commercialized it.
- Featured by respected media including Vogue, El País, El Mundo and GQ Spain.
Role: Chief Operating Officer
Period: 2018 — 2024
BRAINMETHOD
Cognitive performance · Esports
A cognitive-performance and esports project built from zero through bootstrapping, without external investment in its initial phase. It developed a scientific cognitive-performance methodology for high-performance profiles. As CEO and co-founder, I led strategy, operations, the team, positioning, delivery systems and go-to-market with major accounts.
Selected milestones
- Built from zero through bootstrapping.
- Developed a scientific cognitive-performance methodology.
- Worked with high-performance and esports profiles.
- Led go-to-market with major accounts.
Role: CEO & Co-founder
Period: 2020 — 2023
CRUDO
Podcast · Content creation
CRUDO con Alejandro Timoneda is a podcast and content side project: direct, unfiltered conversations with entrepreneurs, creators and people with interesting stories and ideas about business, startups, technology, artificial intelligence, the creator economy and personal growth. It combines full episodes on YouTube and Spotify with clips for YouTube Shorts and Instagram Reels. As host, creator and content lead, I select and prepare interviews, lead the on-camera conversations and turn each episode into a multi-format system that also expands my professional network.
Selected milestones
- Millions of Instagram views, with several pieces exceeding one million.
- One Short at 1M views and one full episode at 101K.
- A distribution system turning long-form interviews into multi-platform content.
Role: Host, creator & content lead
Period: 2024 — Present
