VIVIO
SaaS · Influencer marketing marketplace
A technology platform combining influencer marketing SaaS with a two-sided marketplace for brands and creators. It centralizes campaigns, relationships, measurement and operations as an alternative to manual, opaque agency processes. As founder and CEO, I lead strategy, product, operations, marketing, sales and fundraising, working directly with the CTO on the product’s evolution.
Selected milestones
- Built from zero through bootstrapping and operating-profit reinvestment.
- Organic brand enquiries and influencer registrations after approximately 18 months.
- Featured by respected media including Vogue Spain, EL PAÍS / ICON and Periodista Digital.
- South Europe regional finalist in the Global Startup Awards and first prize at Innovation Friday.
Role: Founder & CEO
Period: 2024 — Present
VENICE
B2B SaaS · Online fitness and nutrition professionals
A 360-degree B2B SaaS product for coaches and online fitness and nutrition professionals. It brought business management, automation and tools supporting service continuity into one platform. As co-founder, I contributed to product and business-model definition, working on automation, retention and coordination between commercial needs and technology execution.
Selected milestones
- Co-founded and developed a 360-degree B2B SaaS product.
- Worked across product, business model, automation and retention.
- Connected business requirements with technology execution.
Role: Co-founder
Period: 2024 — 2025
COURAGE
Fitness · Boutique gym network and franchise
A CrossFit boutique-gym brand and network that made the discipline accessible to beginners, sedentary people and older adults rather than focusing on competition. As COO, I led operations from day one alongside marketing, customer experience, teams, business development and expansion. I also helped open the flagship and led the creation and commercialization of the franchise model.
Selected milestones
- Scaled the flagship from zero to approximately €750K in annual revenue.
- Presales for new locations covered opening OPEX and enabled break-even launches.
- Built the brand’s franchise model from zero and subsequently commercialized it.
- Featured by respected media including Vogue, El País, El Mundo and GQ Spain.
Role: Chief Operating Officer
Period: 2018 — 2024
BRAINMETHOD
Cognitive performance · Esports
A cognitive-performance and esports project built from zero through bootstrapping, without external investment in its initial phase. It developed a scientific cognitive-performance methodology for high-performance profiles. As CEO and co-founder, I led strategy, operations, the team, positioning, delivery systems and go-to-market with major accounts.
Selected milestones
- Built from zero through bootstrapping.
- Developed a scientific cognitive-performance methodology.
- Worked with high-performance and esports profiles.
- Led go-to-market with major accounts.
Role: CEO & Co-founder
Period: 2020 — 2023
CRUDO×VENICE
Podcast · Content creation
A podcast and content side project covering entrepreneurship, business, personal growth, technology, health and society. It combines long-form conversations with clips for YouTube Shorts and Instagram Reels. As host, creator and content lead, I select and prepare interviews, lead the on-camera conversations and turn each episode into a multi-format system that also expands my professional network.
Selected milestones
- Millions of Instagram views, with several pieces exceeding one million.
- One Short at 1M views and one full episode at 101K.
- A distribution system turning long-form interviews into multi-platform content.
Role: Host, creator & content lead
Period: 2024 — Present
